Summary:
TRG-AMR seeks an innovative, results-oriented, self-motivated and aggressive leader to fill the position of Vice President of Marketing and Sponsorship. As a member of the executive business team, this person will play a key role in executing both the team’s marketing strategy and overall business development efforts for the organization.
Major Focus:
This position is focused on the generation of revenue in the areas of Corporate Partnerships, Sponsorships, and Hospitality.
Essential Job Functions:
- Develop and oversee the organization’s overall brand strategy including purpose, core attributes, voice, image, and target audience(s). Identity and effectively communicate this strategy to internal and external stakeholders
- Improve brand awareness with a focus on building a lasting emotional connection with fans, sponsors, media, customers and racecar drivers
- Oversee TRG’s brand marketing campaigns and budget with external parties and all internal media including print, event, digital, social, and e-mail to ensure consistency in message, voice, and brand imagery
- Approve and monitor brand integrations and usage by sponsors, partners, drivers, and clients
- Provide guidance to Business Development, Marketing, and Creative departments on brand positioning of TRG and audience metrics to develop compelling sales materials
- Partner with other internal departments including Communications, Event Operations, Sales, Hospitality, and Racing Operations to promote consistency and sanctity of TRG brand attributes and positioning
- Identify and pursue customers in key target segments e.g. Youth, Families, Motorsports Fans, International, Multicultural, C-Level Executives, Luxury Lifestyle ambassadors
- Partner with Creative Services and other departments to provide direction on creative execution of national and local direct marketing campaigns
- Develop a robust, data driven approach to evaluate effectiveness of marketing efforts by identifying and monitoring Key Performance Indicators over time
- Research, prospect and establish new leads for corporate relationships
- Coordinate and deliver sponsorship sales presentations
- Meet and exceed sales goals and objectives from an agreed target plan
- Maximize revenue on fully integrated sponsorships in all major categories
- Work closely with the Marketing & Business Development departments to ensure contract fulfillment
- Participate and assist with additional duties as assigned by the CEO
Minimum Requirements:
- The ideal candidate will be an aggressive, self-starting, and creative marketing and sales professional with significant relevant experience in the Sports Entertainment industry
- A bachelor’s degree or higher in a relevant field of study
- Strong interpersonal, presentation, and communication skills
- Detail oriented, self-motivated and focused on delivering results via execution and continuous improvement with a sense of urgency
- A minimum of 8 years of direct experience in a combination of consumer marketing, brand management roles
- Minimum 4 years of sales experience, knowledge of motorsports preferred
- Demonstrated knowledge/proven track record of practices and principles of sales and marketing of integrated packages multimedia assets
- Proven success in a collaborative, team based work environment
- Strong problem solving, decision making, and critical thinking skills
- Strong working knowledge of all major media types, including television, print, web, mobile, social database and digital video
- Experience with database marketing platforms, technology, and processes
- Proven ability to effectively manage marketing budgets and evaluate financial return
- Ability and willingness to travel nationwide throughout the year, including evening and weekends
- Prior supervisory experience
Submit your resume in either Word or PDF format to: